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Why this Kolaveri Kolaveri Kolaveri di?

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Why is everyone so kolaveri about this song is mystery

This is actually a new song, that was officially released last week, It’s a song from the
Tamil movie 3, which is directed by superstar Rajinikanth’s daughter, Aishwarya
Dhanush. Dhanush, Rajinikanth’s son-in-law has sung the song; he also stars in the
film with Kamal Hassan’s daughter Shruti Hassan. How much bigger can it get?

Already 23 lakh hits on youtube ever since the song was launched and still

Actore Dhanush had sung this song just in two breaks.

Dhanush with one kolaveri vid has outdone the publicity SRK managed to build over 3 months for Ra.One.

From Bollywood actor Amitabh Bachchan to Japanese dancers everyone liked this song.
Amitabh Bachchan liked the foot-tapping music and the crazy Tanglish (Tamil-English) lyrics of Dhanush for 'Kolaveri Di'.

Amitabh Bachchan even twitted about this song - "Just heard 'Kolaveri di' after much
talk on it ... its so original and catchy ..congrats Dhanush and Aishwarya (Rajni's
daughter) .. love,".

The song is about an average guy who is disappointed after being rejected by a girl. It is a song that anybody in a relationship can relate to.

Why this Kolaveri di' became the first regional film song to be played by radio stations around the country on Tuesday evening. But Kolaveri, Soup Song.

Dhanush tweeted to clarify: “Soup song na [means] love failure song...Doubt clear aa?” Kolaveri is light-hearted slang for blood thirst. So it's no surprise that the song of a jilted boy asking the girl why she did that to him has become an anthem.